In order to boost sales, Nissan is building a new SmartCar model for sale in the United States. After original success, Smart car sales have struggled. Customers often lamented the lack of seating. The Wise business turned to Nissan for help. The brand new design could be a five door hatchback. The automobile will hit dealerships in 2011, and economy automobiles are becoming quite popular.
Nissan SmartCar came
SmartCar started selling a subcompact car for city dwellers several years back. The original model, the Intelligent ForTwo, started to become successful when gas prices were at $4 a gallon, according to USA Today. 24,000 of the brand sold in its first year within the United States This is quite good. However, plunging economic conditions led to slow sales. Since then, the company has been struggling to step units. A five-door hatchback is the brand new goal of the business as it teams up with Nissan Motors. A subsidiary of Penske Automotive Group is the business that makes SmartUSA. The automobiles sold in the U.S. are manufactured by Daimler.
Decide to always make the customer right
Part of the trigger of lagging sales was customers wanted an auto with more seating. The V platform from Nissan can be used with the subcompact. Automotive News accounts that three different vehicles made in North American plants can be the basis of the vehicle. The smallest vehicle Nissan at the moment makes is the Versa, but the V platform can be smaller than the Versa, which will also switch to the new platform. The Smart car model coming out can be the smallest Nissan Motors vehicle. It will be smaller than the Versa.
This move is a Smart one
Part of the appeal of the Intelligent ForTwo is the car is really economical. It doesn’t cost much to put gas in. It also is pretty cheap to purchase upfront. Compacts and subcompacts are starting to sell really well. The Ford Motors Fiesta and many other models are becoming best sellers. More businesses should be looking into the market as it is selling well.
Articles cited
USA Today
content.usatoday.com/communities/driveon/post/2010/10/penske-pairs-with-nissan-to-make-bigger-smart-car/1
Auto News
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