Advertising does not generally contain much truth in it which is known by most. Of course, a company has to back up claims made about products or services before getting in trouble. In Los Angeles, the business POM Wonderful LLC makes a pomegranate drink that is popular. This company is now being sued by the U.S. Federal Trade Commission, reports the Wall Street Journal. The FTC’s lawsuit alleges that POM Wonderful juice and POMx supplements contain “false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer and erectile dysfunction.”.
Federal Trade Commission is going in opposition to POM Wonderful down and dirty
There are numerous POM Wonderful ads that specifically state that their products are “proven to fight for cardiovascular, prostate and erectile health,” reports the WSJ. The business is told by the Federal Trade Commission that its advertising is false. There is not enough proof from claims like a "30 percent decrease in arterial plaque” and "17 percent improved blood flow.”. POM Wonderful makes statements that aren’t really legitimate. It claims that "unprecedented scientific research,” is put to the products before advertising.
“Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled,” is what David Vladeck said. He is the FTC’s Bureau of Consumer Protection.
Federal Trade Commission now being sued by POM Wonderful
According to POM Wonderful, the FTC’s requirements are unreasonable. Two weeks before the FTC even generated its lawsuit, POM Wonderful had gone on record the FTC’s needs were squelching POM Wonderful’s First Amendment free-speech rights. While the FTC hasn’t played the previous Supreme Court Justice Oliver Wendell Holmes card of falsely shouting “fire” in a crowded theater as an illustration of the limits of free speech, POM Wonderful’s wellness statements – if indeed the statements are unverified – do raise reasonable questions, considering their specificity. POM Wonderful even put out some ads once stating that its pomegranate juice will protect in opposition to PSA’s which are prostate-specific antigens. This has not been proven in a scientifically rigorous manner, according to the WSJ. Claims that haven’t been proven cause problems. Consumers may buy based upon off the false fact.
Wall Street Journal
online.wsj.com/article/SB10001424052748704654004575517871757238034.html?KEYWORDS=POM Wonderful
Protesting POM Wonderful’s animal testing (Warning: Some NSFW language is audible)
youtube.com/watch?v=htxIpHbl4lA
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