Ford groups up with The Amazing Race for Focus Rally The United States

Based on AutoBlog.com, the creators of “The Amazing Race” and Ford are teaming up for an exciting five-week series entitled “Focus Rally: America”. The rally with real-time online audience challenge participation will exhibit off the 2012 Ford Focus. The program will air beginning February 1, 2011, and can be streamed on Hulu in anticipation of the 2012 Ford Focus’ North American release.

”Focus Rally: America” ends up being an infomercial truly

The real-time reality exhibit aspect that Ford Motors is using with online programming is truly unique with “Focus Rally: The United States,” although “Fiesta Movement” was an example of other online programming Ford had done. A cross-country road rally can have six groups of two individuals all trying to win within the 2012 Ford Focus rally. 10 Ford Motors Focus automobiles will be given away to the supporters of the winning team. The winners can be able to redeem $100,000. The team dynamic could be familiar to viewers of “The Amazing Race.” Elise Doganieri is the co-creator of “The Amazing Race” and she states that it is “a real game-changer in the reality world” because of how interactive it is.

Watch, follow and play

Fans of “Focus Rally: America” can follow the action in three ways, accounts AutoBlog.com. Hulu will have fun new episodes five days a week. Facebook, Twitter and YouTube will even be places where followers can adhere to their favorite 2012 Ford Motors Focus rally team. Also, interactive challenges allow enthusiasts to have fun also. The ultimate goal of the programming, of course, could be to advertise the features of the 2012 Ford Motors Focus, where trend-setting tech for instance Ford Motors SYNC, MyFord Touch and the Navigation System help drivers conquer their own road rallies.

Nevertheless auditions for it

According to Matt VanDyke, Ford’s director of U.S. Marketing, the automaker is looking for people ready for a “once-in-a-lifetime cross-country adventure.” Anybody who applies needs to be good on camera along with have a social media following. Applications including video can be accepted through mid-November at focusrally.com or at one of 11 in-person auditions held in Los Angeles, Tampa, Austin, Boston, Denver, Seattle, Houston, Orlando, Las Vegas, Chicago and New York.

Citations

AutoBlog.com

autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/

Focus Rally

focusrally.com/