Saturday, December 11, 2010

Split of liquor and golf companies of Fortune Brands announced

In an unexpected announcement today, Fortune Brands has stated it will break up its four main businesses apart. Fortune Brands owns many different types of businesses. Fortune Brands will continue to run their liquor firm. Moen faucets and the home security division, however, can be sold off.

Structure upheld with Fortune Brands

The New York Stock Exchange has Fortune Brands as a unique firm. The company owns a liquor firm; Jim Beam bourbon is its biggest seller. Titlist golfing is also owned by Fortune Brands. Then there is the high-quality fixture company. The Fortune Brands business owns it too. A home security firm is owned by Fortune Brands. The stock industry often has conglomerate corporations on it. The 4 businesses do not have any overlap though. This lack of overlap makes managing Fortune Brands difficult, though all the elements of Fortune Brands are profitable.

Strain on Fortune Brands

Fortune Brands has reportedly been considering splitting off its companies for several years. An 11 percent stake in Fortune Brands was purchased by William Ackman of Pershing Square Capital Management this year. Splitting off the businesses is what Ackman has encouraged Fortune Brands to do for a while. ”While the breadth and balance of our portfolio have served shareholders very well, we see the potential for even greater value by separating our companies into focused businesses,” explained Chief Executive Bruce Carbonari. He made this statement.

The master plan for Fortune Brand corporations

Fortune Brand hasn't discussed many of the breakup details. This is because they are not all finalized yet. The home security unit of Fortune Brands will, however, become its own company. Shareholders don't have to worry as it is tax free to them. The golf business will be either sold or spun off, depending on the payday cash loans financing available to a buyer and what is most beneficial to both Fortune Brands and the shareholders of the company.

Info from

Reuters

reuters.com/article/idUSN0826394720101208

Daily Finance

dailyfinance.com/story/company-news/fortune-brands-to-split-into-three-units/19751427/



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