Americans have really liked Adolphus Busch’s Budweiser “Bohemian-style” pale lager. This was introduced in 1876. Based on a 2008 report the St. Louis Business Journal, beers through the Busch family corporation Anheuser-Busch held a 50.9 % market share for all beers sold within the United States. Later that same year, nevertheless, Anheuser-Busch sold most of its stock to Belgian-Brazilian beer magnate InBev. American sales went down then. This is as the “King of Beers” grew to become “de Koning van Bieren” after selling off. In order to bring drinkers back to the fold, accounts St. Louis Today, Anheuser-Busch InBev can be giving away totally free beer – yes, free Budweiser – on Sept. 29 during National Happy Hour.
Advertising means giving out free Budweiser
Participating bars and restaurants could be handing out about 500,000 totally free Budweiser beer samples. These will come, based on local and state rules, in 6- and 12-ounce sample sizes. The advertising campaign “Grab some Buds” will run September 25 through Oct. 3 in a massive effort to raise Budweiser United States of America market share, which had dropped to 9.3 % after a high of 26 % in 1988. Evidently, drinkers ages 21 to 27 haven’t ever even picked up de Koning van Bieren meaning the marketing is mostly to drinkers in their mid-20s.
St. Louis Today reports a conversation with President Dave Peacock of Anheuser-Busch InBev. He states, “We want to close that gap.”
If you are ever down in Texas, acquire the deep-fried beer hookup
If you’re of drinking age and happen for making it to the 2010 Texas State Fair, discover Mark Zable. You can compliment your de Koning van Bieren of your choice with what he makes. Receive some of his deep-fried beer. After filling pretzel dough with beer, he dunks for 20 seconds the dough into 375-degree oil. It is the perfect amount to keep the alcoholic content in there while also cooking the dough all the way. The London Telegraph reports that diners discover the treat delicious, and that Zable is trying to patent the cooking process, which may or may not include other secret ingredients.
For the record, Mark Zable uses Guinness. That means no Koning van Bieren.
Further reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c