Apple TV has really been around ever given that four years before Google was in the headlines last month with the Google TV demo at Google I/O. It was a wakeup call for an Apple TV update when there was such a huge response to the Google TV demo. Barely a week after Google TV was announced, rumors about a new and improved Apple TV are flying in Silicon Valley. Apple’s initiative for Apple TV sets the scene for a high stakes battle that is between technological superpowers for future control of a $ 150-billion dollar advertising market.
Article Source: Apple TV rumors hit the grapevine the week after Google TV demo
The update on Apple TV
The Apple TV update was in development long before Google TV made its splash. It is reported by the technology blog engadget.com that it received a tip confirmed by a “source very close to Apple” that the Apple TV update can be based directly on the Apple iPhone 4 operating system and be capable of full 1080p HD. The Apple TV device is referred to as an ultra simplified, streamlined Apple iPhone without a screen and with just a power socket and video out. One of the most compelling feature of the Apple TV update is likely that consumers won’t need any easy cash loans to jump on the bandwagon: it's rumored price tag is $ 99. $ 230 is the price tag on the current Apple TV that runs on Apple OS.
Apple TV vs. Google TV
Apple TV and Google are playing a high stakes game. The Los Angeles Times reports the winner will take the lead in a historical transformation of technology. Nearly 40 percent of consumers said they wanted to connect their computers to their televisions to look at online video, as outlined by a recent survey by Frank N. Magid Associates. The Times quotes chief executive of Clicker.com, Jim Lanzone, as saying:
“A generation from now, people simply won’t believe how limited the world of linear programming was, the same way people under 30 today can’t relate to 12 channels and a knob.”
Apple TV goes to the cloud
Apple TV’s new set-top box may have much of the functionality found on the Apple iPhone. Inside of it, it has the A4 processor that powers its computers, along with 16GB of flash storage. As outlined by Engadget, there can be a Time Capsule option for external storage, but the main purpose of Apple TV is all about streaming. Apple is moving from local storage to focus the new Apple TV on cloud-based storage. According to Engadget, there was no details on whether the new device would support Apple's App Store and apps, but given the runaway success of both, that feature might be assumed.
Apple TV – high expectations
Apple TV today is a little box that allows users to purchase or rent HD movies and stream iTunes content through their set top boxes. Most people don't even know this exists. Crienglish.com reports that the seamless integration of the Web and TV has eluded Apple and Microsoft for a while now, but Google TV and also the overwhelming power of Google over the internet has gotten everyone’s attention. Google TV will enable users to quickly pull up Web content on their TVs, including photos, video and music, using an on-screen search box like the one on Google’s website. The ball appears to be in Apple's court now. The public appears to be very excited to see what Apple, a company that defines the state-of-the-art user experience, will come up with.
Citations
Engadget.com
Los Angeles Times
Crienglish.com
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