Key Principles of Internet Marketing

Internet Marketing?

Internet marketing is about giving rather than getting. Internet marketing also exploits the networking capabilities of the Web by leveraging online community activities, linking, affiliate marketing, viral marketing, email marketing, and loyalty programs.

Products and Services

Internet marketing is best suited for:

• Products and services that require a lot of information such as travel.
• Products and services that people feel strongly about such as books, music, and movies.
• Products and services that are bought by the Internet demographic. Those working in technology and academia are very well represented.

Online Advertising

Online advertising does not have the same impact as television or glossy media because of bandwidth restrictions. Studies indicate that most consumers avoid interactive ads because they simply take too much time to download. The real power of online advertising is in its ability to reach niche markets and target just the right consumer with just the right product. Advertising success is claimed by opt-in email-based marketing where consumers request information on a particular product or service.

Internet Marketing is Part of the Overall Package

The objective of internet marketing should be to integrate it into the overall marketing strategy. Internet marketing supports offline marketing activities. Offline marketing arouses the consumer's interest. They have questions. The web site can provide comprehensive information about the company's products or services. But remember, people are not coming to your web site to read the brochure again.

Email Marketing

Consumers must actively decide to go to a web site, but with email they join a database in which they can be regularly informed of products, services, and offers that the organization has. The key to email marketing success is getting people who want the information to join a database. Of course, the information they receive needs to be of a type and quality that they signed up to get. ... click here to read the rest of the article titled "Key Principles of Internet Marketing"